BUSN231
Principles of Marketing
Course Title
Principles of Marketing
Credits
3
Subject code
BUSN
Course Number
231
Academic Level
Undergraduate
Course Description
Explores the role of marketing in the free enterprise system. Defines marketing and its relationship to society. Reviews the controllable elements of the marketing mix: product, place, promotion, and price. Explains marketing concepts and terminology. Applies terminology and concepts to real world problems. Covers basic analytic skills needed to solve marketing problems. Offered in fall, spring.
