Marketing, B.S.
Millersville University's Marketing program produces creative professionals who are well versed in interacting with customers and researching market trends. The marketing program helps students understand how to effectively develop attractive products and services, how to price offerings competitively, and how to stand out from other firms by using cutting edge advertising strategies. Through our courses in consumers behavior, marketing research, marketing strategy and our multiple marketing elective courses, students develop strong communication skills, consumer research ability, and strategic business acumen.
-
Major in Marketing
-
BUSINESS FOUNDATIONS BLOCK9 hours
-
Intro to Financial Accounting (C- minimum)
-
Intro to Managerial Accounting (C- minimum)
-
Legal Environment of Business (C- minimum)
-
-
REQUIRED BUSINESS COURSES24 hours
-
A grade of C- or higher is required in BUAD 231 (Marketing), BUAD 251 (Management), and BUAD 341 (Finance) as a pre-requisite for the upper level courses in the respective areas.
-
Business Research Methods
-
Principles of Marketing
-
Principles of Management
-
Management Information Systems
-
Managerial Finance 1
-
Human Resource Management
-
Management Science
-
Strategy and Policy
-
-
UPPER LEVEL MARKETING COURSES - See Appendix 133 hours
-
DEPARTMENTAL ELECTIVES - Choose 6 hours from:6 hours
-
Any ACCT course(s)
-
Any BUAD course(s)
-
Any FIN course(s)
-
Any MGMT course(s)
-
Any MKTG course(s)
-
Any ACFN course(s)
-
Any MGMK course(s)
-
Any INTB course(s)
-
Note, the requirement may not be satisfied with BUAD 161, BUAD 162, BUAD 202, BUAD 206, BUAD 231, BUAD 251, BUAD 307, BUAD 341, BUAD 352, BUAD 358, BUAD 455
-
For 'Departmental Electives', you may select any three BUAD courses (including COOP/Internships), or you may also take certain approved non-business elective courses to fill this requirement. You may click here to see the current list of non-business electives. Declaring more than one business concentration, a second major, or a minor will waive departmental electives.
-
Total hours72 hours -
-
Appendix 1. UPPER LEVEL MARKETING COURSES
-
Seminar in Business Administration - Choose 1 of the following:3 hours
-
Seminar in Business Admin
-
Seminar in Business Admin
-
-
Marketing Electives - Choose 9 hours from:9 hours
-
Any 33-level MKTG course(s)
-
Any 43-level MKTG course(s)
-
Topics in Marketing
-